What in The World Was The NBA Thinking?
Over the weekend, the NBA was buzzing in popular culture. The stars were all out to commemorate the league’s All Star weekend in Los Angeles. Among the festivities, the players and the league organized a video wishing the many NBA fans in China a Happy New Year.
The video montage featured many different NBA players sending their well wishes with some even showing off their linguistic skills by trying out some Chinese phrases. A well-intended gesture until a segment of the video began making the rounds on the internet. The portion that has caused so much controversy includes Philadelphia 76er JJ Redick uttering what appears to be a racial slur.
Watching the outrage that ensued has been for me a calculated effort. One thing I have begun to do whenever anything happens, good or bad, is to let all the facts trickle out and then make a decision instead of rushing to conclusions. I watched the video and, after a few days, reached this conclusion: this is unacceptable, but my outrage does not start with Redick.
I do not know him personally, but everything I have gathered about him during his career is that he seems to be a good person. I believe he made a mistake while trying to say his message. As someone who is beginning to spend more and more time on the air waves, I am learning sometimes you can say something too fast for your brain to process. This is doubly true in a situation where everyone involved is probably on a tighter schedule. His apology, a gesture that nowadays feels more obligatory than genuine, offered an explanation that was consistent with the thinking that he was trying to say too much in one sentence.
My issue with the whole thing is that no one caught this. How can a league that has billions of dollars at their disposal, not catch this in the editing process? Especially when they care so much about the growth of the brand in China. While I do not think JJ Redick is racist toward Chinese people, it was still a slur. I understand if some fans overseas do not ever root for him again or tune out 76ers games.
My hope is that all parties learn from this. American history has taught us more about the immediate people in our country. Had Redick said the n-word, accidental or not, it would almost surely be edited out of an official NBA release. While this incident is an ugly look for the NBA, it can be used as a teachable lesson. Do your due diligence. The time it would have taken for Redick to slow down or even re-record his message could have also been the amount of time needed to edit the video.
*This post originally appeared in the BGSU Maxwell Media Watch*